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Meet our gift card designers!

We refresh our gift card range annually to make sure there's a book token for every reader. To do this, we work with British and Irish illustrators, book cover designers and publishers; from exciting new talent to beloved artists.

Click on the gift cards below to find out more about some of the illustrators whose designs grace the packaging of the National Book Tokens gift cards you know and love, as well as those you're yet to discover.

Badger BooksManga Heroes

National Book Tokens gift cards
Paddy Donnelly

Badger Books

Illustrated by Paddy Donnelly

Step into a story with our utterly charming gift card, inspired by award-winning author and illustrator Paddy Donnelly's Badger Books. The design brims with the warmth and whimsy of a bookshop in fully swing, bringing to life all the joys of shopping with local businesses. A delightful celebration of the magic of browsing and buying books, this new gift card makes the perfect children's gift for any occasion. It's available in bookshops across the UK and Ireland, as well as online.

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A Q&A with Paddy Donnelly

If you could illustrate any work of fiction, what would it be?

Hmm, perhaps Watership Down. It was one of my favourite books and animations as a child. It left a huge impression on me, and the types of books I now create. That would be a dream to illustrate the cover for a future edition, and perhaps some inner illustrations. Those characters are still very real to me all these years later, so that would be such a treat to do. Maybe someday!

What authors or illustrators have inspired your work?

Too many to count! I am actually quite inspired by a lot of working illustrators today. Not only because of their illustration talents, but because of their efforts in establishing a career creating children's books. It's difficult to make a full-time career from picture books, so seeing the other illustrators who are accepting that challenge and putting so much effort into the business side of the work, doing events, literature festivals and other ways to get their name out there and getting their books into the hands of kids. Those are the real inspiration.

What advice would you give to someone who wants to become an illustrator?

Don't worry too much about 'finding your style'. This is something that a lot of emerging illustrators can get fixated on. Instead just keep creating more and more work that you like the look of. Eventually your style will emerge on its own. Start off listing absolutely everything you love to illustrate and fill your portfolio with all of those things. Art directors can quickly identify which pieces in your portfolio have come from a place of passion and love.

Luck exists, but it needs something to grab onto, so you need to be doing a lot of work, putting it out there for people to see, getting out there and meeting lots of people in the industry. Eventually these little lucky moments will start to build upon one another and snowball into great opportunities.

If you could give a book token to anyone (real or fictional) who would it be?

Probably myself as a child. I read quite a bit as a child, but I wish I had read even more. There are so many books that I missed out on as a child and I'm only catching up on them now. Being able to go back and shove even more books under my nose would be my choice.

Badger Books
Paddy Donnelly We Love Bookshops

Paddy Donnelly: Why I love bookshops

We Love Bookshops invites guest readers to share why bookshops are so special to them, and which ones they love to visit. We invited Paddy Donnelly to share his thoughts during Irish Book Week 2025.

"Bookshops are very special and magical places to me. One of my absolute favourite bookshops to visit is Halfway Up the Stairs in Greystones. I'm always amazing at the personal service their knowledgeable staff give to their customers. I've been there a few times to paint on their front window; I had the pleasure of eavesdropping as their staff chat with both children and grown-ups, and deliver amazingly custom reading recommendations. When you write and illustrate picture books, you usually populate them with little details from your life that are important to you. As Halfway Up the Stairs have been so supportive to me in my career, I managed to slip the bookshop into the background of an illustration in Badger Books."

About Paddy Donnelly

Paddy Donnelly is a bestselling, award-winning author and illustrator from Ireland who now lives in Belgium. He has published over 25 picture books, including The Vanishing Lake, Ava and the Acorn, Wolves In Helicopters and Badger Books. His picture book, The Golden Hare, was awarded the Children's Book of the Year at the An Post Irish Book Awards 2024 and most recently picked up the picture book award at the 2025 Indie Book Awards. His popular book Fox & Son Tailers won the Literacy Association of Ireland Biennial Children's Book Award 2023, and was chosen as one of the official books for World Book Day 2025. Paddy has twice been nominated for the Carnegie Medal for Illustration and his books are available in over 25 languages. He wishes that Pluto was still a planet.

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Sonia Leong

Manga Heroes

Illustrated by Sonia Leong

Packed with dynamic energy and irresistible characters, Manga Heroes – designed exclusively for us by British comic book and manga artist Sonia Leong – is sure to thrill manga mega-fans, especially older children and teens.

It's available in bookshops across the UK and Ireland, as well as online.

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A Q&A with Sonia Leong

If you could illustrate any work of fiction, what would it be?

I love folk tales, ghost stories and Chinese legends so Strange Tales from Liaozhai by Pu Songling would be so much fun to draw!

What authors or illustrators have inspired your work?

My favourite Japanese artists include CLAMP studio, Yoshiyuki Sadamoto, Yoshitaka Amano and George Kamitani. Western artists would include Alphonse Mucha, Edmund Blair Leighton and J.C. Leyendecker. 

What advice would you give to someone who wants to become an illustrator?

Read and observe as widely as possible across many styles and genres. It helps you understand character design and increases your flexibility, as well as allowing you to develop your own distinctive art style so clients approach you for your signature look!

If you could give a book token to anyone (real or fictional) who would it be?

To all of those kids who have ever looked longingly at one of my books but don't have the money to buy it. Everyone should be able to own a physical book that is special to them.

Manga Heroes

About Sonia Leong

Sonia Leong is a comic book and manga artist, and author of popular drawing guides, including Draw Manga: Complete Skills and Beginning Manga. Her award-winning debut graphic novel was Manga Shakespeare: Romeo and Juliet. She’s worked on Doctor Who, Assassin's Creed, Domo-kun and Bravest Warriors, amongst many others. She also illustrates for children's books, fashion, advertising, film and television, appearing on CBBC's Britain's Best Young Artist as a judge. She is the Director of Sweatdrop Studios, a UK-based independent comic publisher and is currently working on The Chronicles of Ciel, a series of illustrated fantasy light novels.

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