We love bookshops

National Book Tokens are the only gift cards that can be bought and spent in bookshops across the UK and Ireland. We celebrate bookshops everywhere and the invaluable role they play in local communities through our support of industry campaigns.

Other ways we support reading
High street bookshops

A festive poem from us to you:
A journey to Book-ville


Book-ville is a place that exists in the hearts
Of booklovers, readers, devotees of arts;
A land that is filled with the joy that books bring
At Yuletide, in autumn, in summer and spring.

But how do we get to that wondrous place,
Where the books pile like treasures on shelf and bookcase?
There’s a magical key and one way to bestow it;
All the booklovers everywhere love it and know it:

A National Book Token! Such bounty, such glee!
For readers of one, and one hundred and three!
Whatever their fancy, no matter the tomes,
A book token magics the books to their homes.

Some like to get cosy with mysteries and thrillers,
Some love to read Christmas ghost stories and chillers;
Some delve into maritime history! Learn Greek!
Some bake, some read poems, or practise batik.

In Book-ville, sweet books are the feasts on our tables:
Sumptuous stories, and flavoursome fables.
With gift cards galore, we all come back for thirds,
With National Book Tokens: a gift beyond words. 

Find a bookshop near you
Newcomer of the Year

Newcomer of the Year

This award is given to new bookshops based on their first full year of National Book Tokens sales and redemptions, both of which are a measure of how well they are engaging with local booklovers.

This year's winner
Readers Awards

Books Are My Bag Readers Awards

We're the proud sponsors of the only book awards curated by bookshops and chosen by readers like you! This year's shortlists will be announced on 10th October.

Find out more
Find a bookshop

Find a bookshop near you

National Book Tokens can be bought and spent in hundreds of bookshops across the UK and Ireland, from brilliant local independents to the biggest national chains.

Search now
Ask a bookseller

Ask a Bookseller

Ask our guest booksellers for their tips, and discover their favourite picks – because bookshops are the best place to go for book recommendations!

Find your next read
Books to read

Need inspiration?

We've got recommendations for every kind of reader, brought to you by guest authors, booksellers and our book-loving team, and available in bookshops everywhere.

Explore our lists
Win a gift card

Win a gift card

Sign up for our emails and every month you’ll be entered into a prize draw to win a £100/€120 National Book Token to spend in your favourite bookshop!

Sign up

National Book Tokens Discover, the place to be for booklovers.

Sign up today and we'll enter you to win a £100/€120 National Book Token every month!