Bookshop of the Month
Each month, we select a bookshop who's been making brilliant use of our free local marketing platform, National Book Tokens Local (formerly Caboodle) to connect with their local audience. Our Bookshop of the Month wins a luxury food and wine hamper, and promotion via our social channels.
September 2024: Chorleywood Bookshop
Congratulations to this month's winner!
We’re thrilled to announce our Bookshop of the Month for September: Chorleywood Bookshop!
Co-owned by Sheryl Shurville and Martin McKean, The Chorleywood Bookshop has been a prominent feature of Chorleywood, Herts for more than 50 years, acting as a cultural hub for the community – a destination that individuals and families enjoy visiting for pleasure and inspiration.
In addition to books, they also offer an extensive, exciting programme of author events (typically more than 90 each year!), plus a thriving schools’ programme, spanning everything from large-scale author events to book fairs!
Congratulations to the fabulous team!
See Chorleywood Bookshop's profile"Given the fantastic array of author events we host throughout the year, the National Book Tokens Local platform offers us a very valuable way to reach book lovers who might not be aware of our events programme, helping us to bring authors and readers together in engaging ways.
We are so grateful for the support National Book Tokens Local provides in enabling us to communicate these events more widely within the community!"
Sheryl, Chorleywood Bookshop
We know our customers love bookshops as much as we do. Our free local marketing tool enables you to promote your bookshop more widely – just upload your latest updates, events and offers to our simple online platform and they'll appear on the National Book Tokens and Books Are My Bag websites, as well as being sent by email directly to our subscribers who live nearby.
If you're not yet using National Book Tokens Local to promote your bookshop locally, don't miss out – sign up today, and you could be a future winner!
Get started
Previous winners
August 2024: Caper
"As a bookshop that's only recently opened, at Caper we have been grateful that National Book Tokens Local offers such an effective way of connecting to the wider local community who might not yet know about us, or who haven't visited yet – it's simple to use and a fantastic way to increase our reach."
View profile
July 2024: The Bookshop in Helston
"Being able to promote the bookshop events on National Book Tokens Local has been absolutely wonderful - the platform fills a need that we don’t have the resources to provide for ourselves and we know the platform reaches people because customers tell us!"
View profile
June 2024: Bow Books
"The shop has used National Book Tokens Local from early on to promote monthly offers and regular Top Picks to the most book-friendly people nearby. Also to publicise events and signings, including the opening with Jeffrey Archer and a session with Carrie Dunn, a leading writer on women’s football. "
View profile
May 2024: Battersea Bookshop
"As a new bookshop, we have found National Book Tokens Local to be a great resource in connecting to people around us and the wider London community. It has helped to make our events calendar over the past year a great success, and to introduce us to people who had yet to visit."
View profile
April 2024: Heron & Willow, Jedburgh
"[National Book Tokens Local] has been a great tool to get word out and also increase our customer reach, all of which is very important in your first year!”
View profile
March 2024: Perivale Christian Bookshop, South East London
"[It's] a simple-to-use and free marketing tool, and it reaches a large audience. It is well worth spending time to put events and promotions on here."
View profile
February 2024: Westwood Books, Cumbria
"It's especially good to know that it's reaching people who are already committed to supporting bookshops. It's simple to use too which is always a bonus when you're running a business and juggling so many other things."
Visit profile
January 2024: Cambridge University Press Bookshop
"We know that every email is targeted to bona fide book lovers who really want to know what events and promotions we have to offer. It really is a quick and easy way to share what’s most important to your bookshop with customers in the area."
Visit profile
December 2023: The Bookshop Mold, Wales
"National Book Tokens Local helps us to connect to new customers who have not yet discovered The Mold Bookshop and it complements our own newsletters perfectly. I encourage other bookshops to use it as it is a great opportunity for them to expand their reach and grow their customer base."
View profile
November 2023: Kirkdale Bookshop, South East London
"We use National Book Tokens Local to advertise any events we have coming up as it has a great reach to many people who might not otherwise know about us through the usual channels like social media."
View profile
Visit the Bookseller Zone
In our handy hub for booksellers, find all the links, information and resources you need to sell and redeem National Book Tokens in your bookshop.
Visit the Bookseller Zone
