Celebrate the National Year of Reading with National Book Tokens

Go All In: If You're Into It, Read Into It

The National Year of Reading 2026 is a Department for Education initiative in collaboration with the National Literacy Trust to address the steep decline in reading enjoyment among children, young people and adults. The year-long collective action campaign aims to (re)connect people of all ages with reading as a meaningful, modern and social activity. The campaign identity, Go All In, invites people to dive deeper into the things they already love through reading. And because reading comes in many forms, there’s always a way to go all in, your way.

Find out more about the campaign at goallin.org.uk.

Champions of reading for pleasure all year round

We believe in the power of reading to inspire, empower and entertain, which is why we:

• Sponsor World Book Day, helping millions of children discover the joy of reading.
• Support and work with reading charities and initiatives including Read for Good, Book Aid International, the Jhalak Prize, the Black British Book Festival, Children’s Books Ireland and BBC 500 Words.
• Invest in bookshops across the UK and Ireland, sustaining the spaces where reading lives and communities thrive.

If you're into it... read into it!

Go All In with National Book Tokens Discover, which brings you a packed year-round calendar of competitions, recommendations, quizzes and more – including reading advice from the very best experts of all: booksellers! Whether you’re rediscovering reading or simply looking to go deeper into what excites you, we’ll have something to spark your next adventure. Plus, check out our content to help inspire younger readers!

Inspire young readers to Go All In... whatever they're into

Whether you're a parent, carer, or teacher, head to our dedicated children's zone to browse our recommendations for young readers, activities and quizzes that spark engagement and learning, and competitions to win signed children's books and fun prizes.